Gen Play brought the excitement to Thailand Game Show 2023, with standout highlights including the launch of R Project from a legendary IP, a mini-concert by artists from Muzik Move Records, an exclusive interview on JOL Mobile, and a variety of prize-filled activities. Across three vibrant days, the booth was energized by cosplayers and thrilling influencer show matches that drew large crowds and left lasting impressions.
Behind the seamless execution was Laew Tae Co., Ltd., entrusted with full-scale production. The team managed booth and stage design, adaptable lighting and sound systems tailored to each product theme, and engaging on-stage and in-booth activities. Additional responsibilities included producing cosplay costumes and premium goods, coordinating artists and influencers, creating promotional content to extend brand visibility, and providing website-based member services for item code redemption linked to live stage activities.
The Gen Play booth emerged as one of the show’s major highlights, buzzing with activity throughout the three days. The reveal of R Project generated significant online and media coverage, while mini-concerts, cosplay showcases, and influencer matches drove high engagement. Strategic promotional content further amplified brand awareness, solidifying Gen Play’s strong presence at the event.
